HYPEBEAST

Editorial Design

1. THE CONTEXT
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Hypebeast is the leading online destination for men's contemporary fashion and streetwear. This project is trying to use a magazine creation to capture the cool and edge feel.
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2. DESIGN
In this project, the reversed typography becomes the voice—a voice that's bold, dynamic, and unapologetically edgy. The inversion of letters isn't just a design quirk; it's a proclamation, a nod to a culture that thrives on pushing boundaries and rewriting the rules of style.